Saturday, 20 June 2015

Management Development Program on Social Marketing for Health and Development

Government institutions, not-for-profit groups, non-governmental organizations
universities, colleges, and businesses are searching for better ways to improve
people’s health, environment, infrastructure and social welfare. Social marketing
is the systematic application of marketing concepts along with other techniques to
achieve specific behavioural goals for social good. It includes marketing
campaigns commissioned to deliver social and behavioural change for
development sector viz. public sector, for not for profit organisations and health
sector. Social marketing utilises latest marketing communication tools combined
with the most current segmentation and consumer insight techniques that focus
on the individual to understand how to deliver positive behavioural change. There
is a rising interest in social marketing, particularly in the manner in which it can be
employed in developed as well as developing countries. In a nutshell, social
marketing is a systems approach with universal application in health and
development sector regardless of problem or local situation.

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