The MBA Rural Management is a unique programme, in addition to traditional management topics such as Human Resource Management, Marketing, Finance, Project Management, Strategic management, Accounting, Quantitative Techniques, Managerial Analysis and Communication, it also provides deep understanding of concept helpful in managing transformations that directly and indirectly impact 68% of population living in 65% of Indian geography.
About 60 per cent of the population still live in rural areas. 47% of our economy is dependent on the Agriculture Sector. Further, Industry and Service sector accounts for 25% and 28% contribution. So, real corporate action is taking place in rural India. The future of corporates lies with tier 2 & 3 areas, which directly require rural specialization to be effective.
The MBA Rural Management strives to provide better understanding of rural population in order to understand human capital based on the fundamental concepts of human resource management. The field understanding and additional rural concepts helps in managing the people well and hiring the right human resource for right job to achieve organization goal. This additional understanding creates student of MBA Rural Management to stand out in the crowd and do better.
All concepts of marking are also covered by the MBA Rural Management in addition to new concepts of rural marketing, agricultural marketing and other specifics of the expanding rural market. Rural orientation allows MBA RM student to market the product and services better and to be a good marketer. This additional understanding creates student of MBA Rural Management to stand out in the crowd and do better.
With huge amount of businesses taking place in rural India has generated demand for finance candidate with understanding of rural society and economy in order to manage the finance well which tries to capture 65% of India. MBA Rural management in addition to fundamental financial management concept also provide knowledge of rural banking and finance, accounting, processes of costing, forecasting and many more. This additional understanding creates student of MBA Rural Management to stand out in the crowd and do better.
Dr. Sazzzad Parvez
School of Development Studies
IIHMR University, Jaipur
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