Saturday, 20 June 2015

Management Development Program on Social Marketing for Health and Development

Government institutions, not-for-profit groups, non-governmental organizations
universities, colleges, and businesses are searching for better ways to improve
people’s health, environment, infrastructure and social welfare. Social marketing
is the systematic application of marketing concepts along with other techniques to
achieve specific behavioural goals for social good. It includes marketing
campaigns commissioned to deliver social and behavioural change for
development sector viz. public sector, for not for profit organisations and health
sector. Social marketing utilises latest marketing communication tools combined
with the most current segmentation and consumer insight techniques that focus
on the individual to understand how to deliver positive behavioural change. There
is a rising interest in social marketing, particularly in the manner in which it can be
employed in developed as well as developing countries. In a nutshell, social
marketing is a systems approach with universal application in health and
development sector regardless of problem or local situation.

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Summer‬ ‪Training‬ : ‪Poster‬ ‪Presentation‬ of ‪MBA‬ ‪Health‬ & ‪Hospital‬ ‪Management‬, MBA ‪Pharmaceutical‬ Management students at ‪IIHMR‬ ‪University‬

GPAT / CAT/ MAT / CMAT / ATMA / XAT Scores Waived Off in MBA Pharmaceutical Management

The size of India’s ‪#‎Pharmaceutical‬ ‪#‎market‬ is INR 1.8 Lakhs Crore. The Industry will witness a ‪#‎CAGR‬ of 14% in 2015-2017. India is among the Top five producers of bulk ‪#‎drugs‬ in the ‪#‎world‬, 3rd in (10% in global ‪#‎sales‬) terms of volume and 14th (1.5%) in terms of value.

Friday, 12 June 2015

MBA Rural Management Scope

Seminar on Career Opportunities in ‪#‎Rural‬ ‪#‎Management‬ to be held at‪#‎IIHMR‬ ‪#‎university‬ on 17th June 2015 at 11:00 AM. To register for this event just mail your details to Dr. Susmit Jain, Faculty at IIHMR University, email id.

Custom Training Programmes

‪#‎IIHMR‬ collaborate with ‪#‎organizations‬ to plan, design and conduct‪#‎customized‬ ‪#‎training‬ ‪#‎programmes‬ that address organization's specific training needs to enhance managerial competencies of the participants that enables the organizations for better outcomes and ‪#‎performance‬
To Know more visit 

Thursday, 4 June 2015

Exploring new frontiers of MBA Rural Management with IIHMR University

The Rural Management course has come a long way ever since it was started by IRMA, TISS or XISS, to name a few significant pioneers.
The complexities of new emerging realities beckon us to focus on expanding pathways of rural-urban continuum instead of clinging too steadfastly to nomenclatures of ‘Rural’ and ‘Urban’ as frozen normative types. Such is the nature of new interdependencies of ‘rural’ and ‘urban’ in an age of networks and connectivity flows that together create an interactive space such as never known earlier. This perspective forms the central defining attribute of the MBA course offered by IIHMR University at Jaipur. 
The field is diverse hence is open to people from varied educational backgrounds, skill sets and work experience.  
Scope of careers is wide, ranging from setting up and managing supply chains of products ranging from FMCGs to exquisite handicrafts and organic products; facilitating producer companies of rural companies to managing CSR projects or managing responsible processes and systems in flagship development programmes of state; contributing to infrastructure and human resource development for better integration of rural areas and communities with essential services and markets, promoting equitable use of natural resources, pioneering green energy options, innovating low carbon lifestyles, enabling sustainable agriculture and livestock production. 
And to top it all, one of the significant critical success factors in making a career choice with reference to an MBA in Rural Management is the passion for existing amidst and, possibly, contributing in making and regenerating of good earth, Gaia, the living planet.    
The Rural Management course is offered as full time residential MBA degree by IIHMR University, Jaipur. Indian Institute of Health Management Research (IIHMR) Jaipur had pioneered Health Management as a post graduate MBA programme a decade and a half back. 
The University has been at the frontiers of health research and has contributed to improving and setting new benchmarks for health systems management in the country. The unique eco-friendly architecture of the University, a rich repository of experiential learning about health and quality of life of human communities in India, creates an enabling environment for learning.
For more details, you may please visit :

Wednesday, 3 June 2015


Selling function  of the  business organization  is the  most  important  function  as it generates the  revenue for  the  business organization. The sales force  can be one of the effective channels engage organization customers.

As per the  recent  industry grapevine statistics, there  are ”2.5 laces medical sales representatives work no across India sales Representative varies from company to company, as this “overall state” depends many “factors” which a retinal responsible for the effectiveness Of the sales productivity. Field  personnel  working  alone  and  unsupervised  in the  field, escalating cost of selling and promotion followed by lack on  new /different products has lead to a problem  of  decreased  availability  of  “resources”  for  a  field pharmaceutical   professional, hence  in  current business scenario selling productivity is critically affected and needs realignment the selling process.

This Management Development program is designed keeping in view the above pressing needs and focuses on each and every selling functions  and  through this program the sales and managers manager’s will get new dimensions and horizons to enhance the sales productivity, hence market share and hence profits for their respective organization.

Because personal selling constitutes an important driver of performance for many organizations, hence sales force effectiveness and productivity has significant theoretical and practical value.

SFE practice understands that sales people are expensive resources that often operate remotely from headquarters, interact directly with customers and have significant impact on business result, Given these factors, we believe that proper customer targeting, organization deployment, sales talent management and motivation of sales people are critical to our participants success. The prime objectives of the program are
  Targeting specific markets and customers is one of the primary growth,retention and profit levers for sales. This MDP helps clients in strategically targeting customers:
·         Sales Potential Estimation
·         Customer Segmentation
2.       Sales Organization Deployment is a critical factor in improving revenue and decreasing cost of sales hence, intelligen sales territory plan with right skills in the right place will help to achieve strategic objectives thru
·         Sales Force Sizing.
·         Coverage Modelling
3.       Talent Selection and Management are common hurdles that prevent a sales force from being successful. Attracting and retaining top talent provides an important advantage over competitors. This MDP forcuses on
·         Selection Criteria
·         Engagement
4.       Sales Force Rewards are the primary means of motivation sales people. Incentive plans influence the ac tivites and hehaviours of sales people and push them to higher levels of performance. This program helps participants develop plans that direct sales behavior to drive strategy and revenue goals by sharply focusing on
·         Goals & Quotas
·         Sales Compensation

·         Sales force structure
·         Performance Management
·         Incentive compensation
·         Segmentation and Targeting of Customers.
·         Tarining Learning and Development
·         Key Account Management
·         Analytics
·         Data Analytics and Visualization

All pharmaceutical/healthcare field managers working as
·         Sales/Marketing heads
·         Regional/Zonal business Managers
·         Sales Force Effectiveness Managers
·         Marketing Managers
·         Product/Marketing- Executives/Managers
·         Group Product Managers
·         Academicians
·         Research Scholars
·         Business Analyst

Using case studies, field work, classroom practice sessions, and interaction. In-class discussions and hand on practice session will provide the opportunity for participants to apply newly learned tools and techniques which would help in gaining confidence and to apply in your own business units or organizations.

·         Dr. Sandeep Narula- Program Coordinator, Associate Professor, IIHMR- Jaipur
·         Mr. K. Satya Mahesh, Associate Director- SFE, Merco Serono, Mumbai

The MDP is of 3 day duration. The programme will start on Monday 22nd june and will condlude on Wednesday, 24th june 2015. The programme is cheduled tob e held at institute of Health Management Research, Jaipur.

A certificate of participation on completion of the programme will be issued by institute of Health Management Research, Jaipur.

Rs.15,000 per participant for Indian participants and USD 300 for foreign participants. The fee dovers tuition fee, training material, stay in air- condition room, breakfast, lunch, dinner and tea during the programme.

Nomination form duly filled in alon with the Demand Draft made out in favour

of "Institute of Health Management Research, Jaipur" payable at Jaipur should reach to the Program Coordinator latest byJune 19, 2015 at:
Dr. Sandeep Narula -Program Coordinator The IIHMR University,
Institute of Health Management Research
1, Prabhu Dayal Marg, Sanganer Airport, Jaipur - 302 029, India
Phone: +91-141-3924700 (30 Lines) Fax: +91-141-3924738

The Institute of Health Management Research, Jaipur is an institution dedicated to improvement in standards of health through better management of health care and related programmes. It seeks to accomplish this through management education, training, research, consultation and institutional networking in a national and global perspective. The institute has been designated as WHO collaborating Centre for District Health Systems based on Primary Health Care. The Ministry of Health and Family Welfare, Government of India has identified the institute as an Institute of Excellence for training and capacity building. For more information please visit our website