Management Development Programme on Social Marketing

The government institutions, not-for-profit groups, non-governmental organizations (NGOs), universities and colleges, and businesses are searching for better ways to improve people's health, the environment, infrastructures, and social welfare. Social marketing is the systematic application of marketing along with other concepts and techniques to achieve specific behavioural goals for a social good. It is delivering marketing campaigns commissioned to deliver social change for schools, local government, not for profit organisations, the health sector and niche commercial businesses. Social marketing utilises that latest marketing communication tools, combined with the most current segmentation and consumer insight techniques that focus on the individual to understand how to deliver positive behavioural change. There is a rising interest in social marketing, particularly in the manner in which it can be employed in developed as well as developing countries. The social marketing is a systems approach with universal application regardless of problem or local situation.

Objectives of the Programme

The objective of the programme is to enhance understanding of the social marketing. Specifically, the objectives are:

1. to provide an overview of the social marketing approach and its distinctive features
2. to identify behavioral determinants that must be addressed by the program intervention
3. to use systematic approach to market social programs
4. to design the basic social marketing strategies for behavior change

Course Contents

1. Define distinctive features of Social Marketing
2. Describe the steps that comprise the Social Marketing Process
3. Initial Planning: What You Need to Know About Your Consumer
4. Selecting the Target Behavior
5. Segmenting and selecting Priority Population
6. Designing Social Marketing Strategies (4 P’s)
7. Competencies for Social Marketers

Who Should Attend

The program is designed for State and District level personnel working in public, NGOs, private sector organizations, social marketers, students and faculty, program planners and designers responsible for behavior change.

Training Approach

The programme pedagogy is based on the participatory learning approach. It includes: classroom lectures, discussion sessions, case studies and group work. Participants would work in small groups for supported learning and will reflect on change theories, conceptual models, and principles for developing evidence-driven communication for social and behavior change.

Duration and Venue

The programme is of 3-day duration. The programme will start at 10.00 am on Monday, 16th March 2015 and conclude at 5.00 pm on Wednesday, 18th March 2015. The programme will be held at the IIHMR University, Jaipur

Certification

A certificate of participation on completion of the programme will be issued by the IIHMR University, Jaipur

Programme Fee

1. Indian Participants: Rs. 12,000 per participant plus 12.36% service tax
2. Foreign Participants: USD 300 per participant plus 12.36% service tax
3. The fee covers tuition fee, training material, stay in air-conditioning room (twin-sharing basis), breakfast, lunch, dinner, tea/coffee during the programme and pick-up and drop from Jaipur airport/railway station/bus stand.

Nominations

Nomination form duly filled in along with the Demand Draft made in favour of “Institute of

Health Management Research, Jaipur” payable at Jaipur should reach by March 11th 2015 at the following address:

Dr. Seema Mehta, PhD

Associate Professor

Institute of Health Management Research

1, Prabhu Dayal Marg, Sanganer Airport

Jaipur - 302 011

Phone: 0141-3924700 (30 Lines) Fax: 0141-3924738

Email: seemam@iihmr.org

For more information visit IIHMR University website. and for information on MDP visit

 https://iihmr.edu.in/uploads/brochure/Brochure-Social-Marketing.pdf

and for application form visit

https://iihmr.edu.in/uploads/apply/Form-Social-Marketing.pdf

MANTHAN 2015: ‘All India Online Essay Contest’

School of Pharmaceutical Management 

The IIHMR UNIVERSITY, Jaipur

(www.iihmr.edu.in) 

Announces

MANTHAN 2015: ‘All India Online Essay Contest’

The essay contest is organized by The IIHMR University, Jaipur with an objective to harness the energy, imagination and creativity of the budding graduates in developing an in depth understanding of the pharmaceutical industry and exploring new career avenues in the field of pharmaceutical management. 

REWARDS;

FIRST PRIZE: Rs 5000/- 

SECOND PRIZE: RS 3000/- 

THIRD PRIZE: Rs 2000/-

CERTIFICATE OF EXCELLENCE TO THE 25 BEST ENTRIES &

CERTIFICATE OF PARTICIPATION FOR ALL THE PARTICIPANTS

TOPICS (Write on ANY ONE topic):-

1. Pharmaceutical Management- A futuristic approach towards professional career building in the pharmaceutical industry
2.  Foreign Direct Investment (FDI) in Pharmaceutical Sector
3.  Strategic Management in Pharmaceutical Industry

ELIGIBILITY:-

1.  Final and third year students of B.Pharm
2.  4th and 5th year students of Pharm D
3.  Final year Science graduates, including Biotechnology

PROCESS TO PARTICIPATE IN THE ESSAY CONTEST 

STEP 1

Submission of registration form (Deadline February 28, 2015)

Submit the registration form to saurabh@iihmr.edu.in in the format as given below:- 

REGISTRATION FORM

1. Name of the participant……………………………………................

2. Name of the Institute…………………………………………………

3. Course and year of study……………………………………………..

4. Title of the essay……………………………………………………..

5. Working email/emails……………………………..............................

(Please mention the correct email for sending the soft copy of the certificate of excellence)

6. Mobile number (Personal)…………………………………………..

7. Mailing address (For sending the hard copy of the certificate)

8. Permanent address with phone numbers……………………….........

On receiving the registration form a code number as IIHMR-01 or IIHMR-17 or IIHMR-Any other number, will be sent to you through email. Mention the code number when you send the complete essay.

 STEP 2

 Submission of the complete essay

(Submit at saurabh@iihmr.edu.in)

GUIDELINES

1. Mention the following on the complete essay
• Topic of the essay:
• Name of the participant:
• Name of the Institute:
• Code number provided to you while submitting the registration form.
2.  The essay should be written in English
3.  Only individual entries will be accepted. Co-authorship is not permitted
4.  The word limit for the essay is 1500-2000 words
5. Individual entries to be submitted ONLY IN SOFT COPY via email at saurabh@iihmr.edu.in
6.  The essay should be written in MS word file (doc.docx)
7.  Font size-Times New Roman, Font size 12, Spacing 1.5
8.  Verbatim of the internet sources or from the journals on the mentioned topic may not be repeated. Only original work will be appreciated.
9.  References to be mentioned at the end of the essay
10.  Last date of submission of the complete essay is March 25, 2015
11.  Certificate of participation will be issued to only those candidates who submit the complete essay essay should be written in English.

The 25 best entries will receive the hard copy of the ‘Certificate of Excellence’. The certificates will be sent by post to the mailing address mentioned in the registration form. Others will receive the soft copy of the ‘certificate of Participation’ by e-mail. 

EVALUATION CRITERIA

The evaluation of the essay will be done based on the following criteria’s

•  Originality
•  Relevance to the topic
•  Adherence to the guidelines mentioned in the information brochure
•  All the rules and regulations come under the jurisdiction of The IIHMR University and the decision taken by The IIHMR University, Jaipur will be final.

Committee members:-

Dr. Saurabh Kumar Banerjee and Dr. Seema Mehta

Declaration of the result:-

The result of the contest will be declared on 20th April 2015 on the IIHMR University website.

In case of any query, please feel free to write to:

Dr.Saurabh kumar Banerjee M.Pharm, Ph.D., M.B.A.

(Programme Coordinator)

‘All India Online Essay Contest’

Assistant Professor,

The IIHMR UNIVERSITY

1 Prabhu Dayal Marg, Near Sanganer Airport

Jaipur (Pin-302029), Rajasthan, INDIA

Office: +91 141 3924700, Ext: 710, Fax: +91 141 3924738,

Mobile: +91-8890398067, Email: saurabh@iihmr.edu.in

The #IIHMRuniversity Invites applications for #MBA Procurement and Supply Chain Management in Health

The MBA Procurement and Supply Chain Management in Health is a two-year full-time program and is designed to enrich the students with knowledge of the latest management concepts and tools in PSM in order to develop essential competencies. The innovative and integrated curriculum aims at developing outstanding professionals for international, government and nongovernment organizations, public and private health care organizations.

Objectives of the Program

The specific objectives of the program are to enable students undergoing MBA course in Procurement and Supply Chain Management in Health to understand, comprehend concepts, principles and develop managerial capacities on:

• Scope, importance and issues pertaining to Procurement and Supply Chain Management in Health
• Policy and Economic Issues including legal framework, financing and sustainability in Procurement and Supply Chain Management in Health
• Appropriate selection, procurement, distribution and use of health products
• Managing National and International projects/programmes related to PSM of health products supported by Government of India, State Governments and international donors/agencies like World Bank, GFATM, USAID, UNICEF, UNDP, UNFPA, DFID, BMGF etc.

Selection Procedure

The eligible candidates will be invited for Group Discussion and Interview. The final selection of the candidate is based on his/her performance in the qualifying examination, group discussion and interview. The distribution of marks for selection will be as follows
Duly completed application forms may be sent by post along with the application fee and all the documents in support of eligibility. An application will be considered only when it is received with all documentary evidences and the application fee. The application fee is non-refundable.
Candidates are required to bring original documents at the time of the interview.

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Admission Schedule

S.No.	Particulars	Date
1	Last date for request for application forms	June 30th, 2015
2	Group Discussion and Interview	April 9-10, 2015 June 11-12, 2015 July 9-10, 2015

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Application Form

Students can apply online or download the application form from www.iihmr.org and can send it to the below mentioned address.
THE IIHMR UNIVERSITY 1, Prabhu Dayal Marg, Near Sanganer Airport, JAIPUR-302029, INDIA
Phone : 0141-3924700 (30 Lines), Mobile : 088906 27155, Fax : 0141-3924738
Toll Free : 1800 3010 5700, E-mail :admissionsjpr@iihmr.org
Website : www.iihmr.org/www.iihmr.edu.in

Admission for Master Of Public Health

The cooperation between the Johns Hopkins Bloomberg School of Public Health and the Indian Institute of Health Management Research combines the School's excellence in Public Health Education with the Institute's Expertise in Health Management, Planning and Research in South-east Asia.

IIHMR University announces admission for Cohort III in Master of Public Health. The Master of Public Health program, offered by Johns Hopkins University Bloomberg School of Public Health in cooperation with IIHMR Jaipur, will be a full time degree program comprising 11 months of coursework followed by minimum 6 months to maximum 12 months of Practicum training on the field. The course comprises 80 credits which includes Capstone and Practicum projects. During this tenure students will travel to Baltimore, Maryland, at the Johns Hopkins Bloomberg School of Public Health for a period of two weeks. Onsite courses will be held at the Indian Institute for Health Management Research campus in Jaipur. The Program offers students the unique opportunity to attend the same academically rigorous courses offered at Johns Hopkins in Baltimore, USA with a convenient venue at the IIHMR, India. All admitted students are given an international scholarship to travel and stay at Johns Hopkins, USA for a period of 2 weeks. The total tuition fee is USD 22000 which is highly subsidized for low and middle income countries (It is one third of total fees of the full time programme at JHU). All admitted students get an “International Travel Scholarship” to stay and study in JHU, USA for a period of two weeks for the intensive institute at JHU to take the four credit course on ‘Problem Solving in Public Health’.

for more information visit http://www.mph.iihmr.edu.in/

Dr Michael Klag at IIHMR University Discussing Issues on Health Management with Dr. SD Gupta

Dr. Michael J. Klag With Dr. SD Gupta (Vice Chancellor IIHMR University)

OVERVIEW

Dr. Michael J. Klag

Dean, Johns Hopkins Bloomberg School of Public Health

Professor

1982-1984 Assistant Clinical Professor, SUNY Upstate Medical Center 1982-1984 Attending, Crouse-Irving Memorial Hospital, SUNY Upstate Medical Center, Syracuse, New York 1982-1984 General Internist, Syracuse Community Health Center, Syracuse, NY 1982-1984 Surgeon, Commissioned Corps, United States Public Health Service 1987- Active Staff, The Johns Hopkins Hospital 1987-1988 Director, Clinical Track of the Preventive Medicine Residency, The Johns Hopkins University School of Hygiene and Public Health 1987-1988 Instructor, Medicine, Joint Appointment Epidemiology, and Health Policy and Management, The Johns Hopkins University School of Medicine 1988-1992 Assistant Professor, Medicine, Joint Appointment Epidemiology, and Health Policy and Management, The Johns Hopkins University School of Medicine 1988- Director, The Precursors Study (A prospective study of 1,337 Johns Hopkins University Medical Students started in 1946) 1992-1997 Associate Professor, Medicine, Joint Appointment Epidemiology, and Health Policy and Management, The Johns Hopkins University School of Medicine 1994-1996 Acting Director, Division of Internal Medicine, Department of Medicine, The Johns Hopkins University School of Medicine. 1996-2002 Director, Division of General Internal Medicine, Department of Medicine, The Johns Hopkins University School of Medicine. 1996-2001 Associate Director for General Medicine, Department of Medicine, The Johns Hopkins University School of Medicine 1996-1997 Interim Director, The Welch Center for Prevention, Epidemiology, and Clinical Research, The Johns Hopkins Medical Institutions 1998 Professor of Medicine, The Johns Hopkins University School of Medicine, Joint Appointment Epidemiology, and Health Policy and Management 2000-2001 Interim Director, Department of Medicine, The Johns Hopkins University School of Medicine 2000-2001 Interim Physician-in-Chief, The Johns Hopkins Hospital 2001-2005 Vice Dean for Clinical Investigation, The Johns Hopkins University School of Medicine 2005-present Dean, Johns Hopkins Bloomberg School of Public Health.

HONORS AND AWARDS

1974 B.S., Magna Cum Laude 1973-1974 Juniata College Honor Society 1972-1974 Beta Beta Beta National Biological Honor Society; President, Juniata College Chapter, 1974 1971-1974 Juniata College Philadelphia Area Alumni Scholar 1985-1988 Post-doctoral Trainee, NIH Training Grant in Behavioral Medicine and Cardiovascular Disease 1987 The John Hume II Award for Academic Excellence and Professional Promise, The Johns Hopkins University School of Hygiene and Public Health 1988 Fellow, Fourteenth 10-Day Seminar on the Epidemiology and Prevention of Cardiovascular Diseases sponsored by the American Heart Association 1991-1996 Established Investigator, American Heart Association 1993 Delta Omega National Public Health Honorary Society, Alpha Chapter 1997 Fellow, American College of Physicians 1999 Raine Visiting Professor, The University of Western Australia 2003 David M. Levine Excellence in Mentoring Award 2004 Champion of Public Health Award

IIHMR University, Jaipur Birds: Deciphering the flicker of Oriental White Eye

Winters have been around in the IIHMR campus at Jaipur, and so have been visitors of the avian family- Redstarts, Wagtails (white, yellow and pied) and Wheatears. In the changing hues of sunlight from misty foggy white to mellow yellow, these winged boarders can be met with as one wades pathways along stretches of white champa, and clusters of bottle brush trees or line of multi colour bogenwalia bushes or curvy line of kaner (yellow trumpet flowers bush) on the other side of the quaint little wooden bridge that gives a passing illusion of being, in a bountiful natural reserve. 

Whether it is the pulsating of Orange-red lower rump and tail or the proud display of the deep black chest by Redstarts or the swaggering Wagtails in the dew covered lush green lawns of IIHMR, or the swift darting of wheatears in thick verdure of trees, winter truly is a blessing for it invites you to make most of life, invest it with enduring meaning.

Black Redstart

Redstart also called Black Redstart is a widespread breeder in south and central Europe, Asia, northwest Africa and migrates to Indian sub-continent in winters. It is one of the earliest to arrive signaling the onset of winters in Indian Institute of Health Management Research (IIHMR). The University is an institutional typology of courts with small tended gardens surrounded by Kikar and Neem forest or orchard plantations of kachnar trees to modify the harsh winds from the north-west.

As the morning starts spreading outside the D Block quarters the misty white light of dawn brings to light a conical shape, the cluster of bottle brush trees reveals itself as a favorite rendezvous for many birds- sparrows, warblers, tailor bird, bulbuls, purple sun birds, babblers and ashy prinias. Not to be seen earlier small teams of Oriental White Eye seen dancing and chirping through the dense foliage is an obvious spotting. But like most obvious things holds a ring of mystery, encrypted in the activity of these messengers between ‘the steadfast earth and the rolling heavens’.

Oriental White Eye

The chasing of these tiny arboreal avian teams near the club house and across the road along the raised walkway going up the slope of the natural watercourse have been lessons in their complex behavior. 

Wagtails strut around proudly in groups of three four sometimes seven or eight in the lush green lawns (called peacock gardens in the IIHMR slang) effortlessly sloping gently and merging with the road that separates built environments of academic and residential blocks of IIHMR. Natural and man- made aqueducts ensure conveyance of water and life across these two different morphological units.

White Wag Tail

A significant busy crowded hub is the flower laden kachnar tree, located near the archway over gentle gulley of natural slope, an old gateway of rain water into the lands ahead. Countless birds of many varieties can be seen busily chirping through its spread out and dense foliage. A ‘hot spot’ for warblers of different kinds, this proud tree is the tallest biggest and the oldest among kachnar

plantations, so tells Ram Karan proudly displaying the lines of small and budding kachnar trees he and his team has planted along the raised walkaway that offers a dignified escapade to stroll, have conversations in solitude or cross over towards the road.

Not so long ago in the 1990s when rapid urban expansion was beginning to have its telling effects on the historical Jaipur city, this creative environmental enterprise was nominated for the first prize in the prestigious Aga Khan Award. That was in 1995, a marker of time, a definite moment in this living habitat, relevant in contemporary times more than just a memory.

Photo by Akhil Aggarwal, PhD student, IIHMR University

As we muse over this, our tiny passerine friends are busy with their purposeful hopping and chirping that looks like swift dancing harmoniously synchronized to their sweet melodious sound, the soft nasal cheer so characteristic of this little hard to spot resident bird whose fervent activity in

the winters is sure to catch anyone’s eye. On closer hearing this is a quite a melodious tune made up of patterns of tonality whose interludes are soft and discernible only after considerable patience.

Oriental White eye is small (about 8–9 cm long) with yellowish olive upper parts, a white eye ring, yellow throat and vent. Coming eye to eye with the flickers of white eye is a delightful feeling and at the same time an almost mystical sublimation of the soul as it gets transposed into some alien world where the usual cacophony of meanings dissolves to give way to a serene feeling of stillness that is the result of experiencing a perfect raga or a rustic folk melody.

On repeated days this soul uplifting experience carried with it fragrances of an elusive fleeting mystery. Impervious to this, the deft olive green ones dart from one place to another looking at you sometimes gratingly and at times gratifyingly. Any attempts at deciphering the countless flickers of the oriental white eye is akin to approximating the infinitude of the dance sequences of molecules and feedback loops that make up them, you and ‘I’.

Composed By:

Prof. Rahul Ghai

Associate Professor

IIHMR University

International Seminar in India at IIHMR, New Delhi

STRATEGIC THINKING AND ACTION-LEARNING TO IMPROVE HEALTHCARE

International Institute of Health Management Research, New Delhi and John Hopkins Bloomberg School of Public Health jointly will be conducting an international seminar on Strategic Thinking and Action-Learning to Improve Healthcare from March 16, 2015 to March 20, 2015. The goal of this seminar is to assist participants in building continuously learning organizations, to meet the health needs of their respective countries.

Participant Learning Objective

By the end of the seminar, the participant will be able to:

• Identify leadership skills necessary to create a health learning system
• Apply the StarGuide framework
• Describe the concepts of mental models and household production of health
• Describe the concepts of personal mastery and team learning
• Create a learning organization
• Inspire a shared vision
• Apply the concept of systems thinking
• Conduct a root cause analysis and develop a reality tree
• Describe how to design a strategy and develop strategic objectives
• Describe how to implement with accountability

Who Should Attend 

Policy makers, program managers and leaders in the healthcare industry can attend the seminar. The chief executives, directors and senior managers of hospitals as well as development organizations, national health programs and national and state level institutes can equally benefit from the program.

Course Outline

The strategic leadership and management in healthcare seminar consist of four major components:

•          Classroom presentations and discussions
•          STARGuide exercises – learning by doing
•          Synthesis – learning from others through reflection and discussions
•          Others (e.g., readings, personal reflections)

Classroom sessions, presentations and discussions focus on key aspects of leadership in a learning organization including:

•    Personal mastery
•     Mental models
•     Team learning
•     Systems thinking
•     Shared vision

Successful completion of the seminar is based on mastery of both the content and skills components.

 Lead Resource Persons

§ Dr. W. Henry Mosley, MD MPH is Professor in the Population, Family and Reproductive Health Department at Johns Hopkins University. He has worked for over 45 years in international health programs in Asia and Africa. He has served as chair of the department of Population Dynamics and director of the Hopkins Population Center at the JHBSPH, and was the founding director of the International Center for Diarrheal Disease Research, Bangladesh (ICDDR,B). He has consulted with the World Bank, USAID, and UN Agencies.

§ Dr. Benjamin Lozare, PhD, is Associate Director and Chief of the Training and Performance Improvement Division in the Johns Hopkins University Center for Communications Programs (JHUCCP). Dr. Lozare has more than 25 years of experience in research, teaching, and practice in international and development communication.

For more Information visit IIHMR Delhi Forthcoming MDP or

http://www.delhi.iihmr.org/MDP/Files/International-Seminar-Strategic-Thinking-Action-Learning-to-Improve-Healthcare.pdf